Success Story: Let the Games Begin!
Jan 30, 2023
Product: Custom Malibu Sunglasses
What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games.
How it was distributed: They decided that they would use sunglasses, as most all of the BCS Bowl Games were day games. They would put the company logo on one temple and the school name and mascot on the other temple (co-branded) and the glasses would be in the competing school’s color. 5,000 pairs of glasses were handed out to the first 5,000 fans of each team. They passed out these glasses for each of the four BCS Bowl Games.
Result or ROI: This promotion was so well received that the car company indicated to the rep that it was the most successful bowl promotion they had done in the past five years. On top of that, the promotion rep shared this story to a local bank and recommended that they do this with a local high school team. They co-branded the glasses with the bank’s name on one stem and the school’s name and mascot on the other stem – with the actual glasses dressed in school colors. After the first 1, 500 pairs were handed out, attendees were coming back asking to buy the sunglasses!